We were asked by a local agency to provide visuals for their client, Emergen-C, who were based in the US. Artwork was needed for a Facebook campaign to illustrate customers' stories about their product. Turn around time needed to be quick in order to have artwork completed within 24 hours and featured on their Facebook page by 9AM the following day - an issue further complicated by the UK/US time difference.
We chose a vector illustration style that we felt would complement the Emergen-C brand and would have a friendly appeal to their audience. The packaging artwork had an extremely quick turnaround time and required us to work through the night in order to meet a 9AM deadline in New York. In addition to the packaging artwork we created a bespoke illustration for their Facebook page which appeared as a large banner at the top. The Facebook campaign was a great success and generated a huge number of 'likes' for the page.