Produce nine illustrated banner ads as part of the launch campaign for the new Renault Koleos. Stylistically they needed to be photorealistic and assets needed to be supplied in separate layers so they could be easily animated.

Using Photoshop and Illustrator we created four photorealistic images which represented different terrains: countryside, rocky/desert terrain, city streets, and a residential neighbourhood. These were designed to be seamlessly looped in Flash and were fully animated when the user rolled over the ad. The images were made with clearly defined layers (foreground elements, mid ground, and background) so that a parallax scrolling effect could be created in Flash to add depth. We also created various other assets including realistic vector cars which appeared as other traffic. The banners were used as part of the successful launch campaign for the Renault Koleos.

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